[Blueboard] Marketing Strategy that Matters in the Age of Digital Transformation. Register Today!
Kharla Mae A. Villaflor
kvillaflor at ateneo.edu
Fri Mar 2 15:22:37 +08 2018
Marketing Strategy that Matters in the Age of Digital Transformation is a
learning session that provides an overview of the redesigned Marketing
Diploma Program, which aims to teach professionals how to make an actionable
and impactful marketing plan enabled by digital technology. It is focused
and precise yet agile to keep up with or even influence changing consumer
*Product and Brand Innovation*
*Mr. Clemente Colayco*
*Program Director, Marketing Diploma Program*
He is the Ateneo Graduate School of Business-Center for Continuing
Education (AGSB-CCE) Marketing Program Director. He brings with him 30
years of experience as an international footwear marketer having worked
with major Italian (Cebo Italia) and German (Far East Grohmann Footwear
H.K.) shoe making and trading companies buying from Vietnam, Thailand and
China exporting to Europe since 1987. He has managed product development,
merchandising, production, and sales in all these business endeavors.
*Change or Become Obsolete: A Real Threat to Your People & Company*
*Ms. Eleanor Modesto*
She is the founder/President of PURE Digital Communications before the
agency became the digital arm of Publicis Manila where she became the head
of Digital Strategic Planning. She handled both big brands like San Miguel
Light, San Miguel Premium Brews, Red Horse Beer, HP Printer, Belo Clinic as
well as smaller challenger brands like EQ Diapers, Swiss Miss Chocolate
Drink, Air Asia Philippines, Nestle Ice Cream to name a few.
*Services Marketing: Translating an Intangible Service into a Tangible
*Ms. Anamaria "Bim" Mercado*
She has several years experience in the fields of business development and
management, process improvement, and training & development. Her corporate
life included 12 years in a multinational company where she started as a
Marketing Analyst and later became a Group Manager for Sales and
Marketing. Over those years, she worked with various types of customers
(direct end-users and corporate accounts) and a mix of trade partners
including distributors, dealers and retailers.
*50 Shades of Great: Digital Marketing, Keys to Unlock Your Brand's *
*Mr. Albert Aragon*
He has 30 years combined experience in training, marketing, sales, customer
service, brand activation, video production and events management.
Currently, he is the General Manager of Chain Reaction where he
conceptualized and produced trade marketing and consumer brand activation
projects for companies such as: Smart Communications, Phoenix Petroleum,
Chow King, Pilipinas Shell and Knorr. He also worked with Bank of the
Philippine Islands (BPI) OFW Marketing Group to design learning programs
based on OFW consumer research findings.
*Admission is FREE. Limited Slots Only.*
To register, please CLICK HERE
and fill out the form. You may also call us at
(+632) 830.2040 <+63%202%20830%202040>/ +639327919190
<+63%20932%20791%209190> and look for Ms. Irene Chavez.
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