[Blueboard] Lecture on: “Stumbling blocks of communication when doing business abroad”

European Studies Program [LS] europeanstudies.soss at ateneo.edu
Sat Apr 8 11:20:54 PHT 2017

*European Studies Program*

*School of Social Sciences*

*EU 132 (European Marketing and Business Strategy) class invites you to a

*to be given by:*

*Dr. Lia Alexandra Baltador*

Assistant Professor, Faculty of Economic Sciences

Department of Management, Marketing, Business Administration

 “Lucian Blaga” University of Sibiu

*EU Lecture Series #16*

*“Stumbling blocks of communication when doing business abroad”*

22 April 2017, 9:00-12:00 pm

SOM 204


Globalization transformed almost any business into an international affair.
The interdependencies between economies and people worldwide facilitated by
new telecommunication and information technologies and efficient
transportation systems transformed the international market into a global
“bazar.” In order to make the most of all opportunities that, thus, come
about, business people have to be able to communicate. The success of any
business relies on the communication skills that enable people to bring
across their message. It is not an easy task, and it gets even more
complicated when the communication is happening between people from
different cultural backgrounds. Ethnocentricity, assumption of
similarities, preconceptions and stereotypes are just some of the stumbling
blocks that one has to overcome, in order to develop intercultural
communication competence.


Lia Baltador is Assistant Professor at the Department of Management,
Marketing and Business Administration of the “Lucian Blaga” University of
Sibiu, Romania. She holds a Doctoral degree in Economic Sciences and a
Master degree in Management of International Relations and European
Affairs.  Her doctoral thesis tried to connect these two fields, by
considering the new paradigm of sustainable development, with all its
motivations, implications and challenges and linking it to the economic
outcomes. She teaches European Economy, Economic Globalization, and
Intercultural Managerial Communication at the Faculty of Economic Sciences.
She has published several articles in international journals, and has
participated at International Conferences in Denmark, Belgium, U.K.,
Lithuania, Hungary and Republic of Moldova. She gave lectures during the
Summer Schools in Slovenia (Portoroz), China (Beijing/Shanghai) and Spain
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