[Blueboard] NOW HIRING: MARKETING DIRECTOR at the Graduate School of Business

Careers in Ateneo careers.hrmod at ateneo.edu
Thu Apr 6 17:20:02 PHT 2017

​​This Job Vacancy is under the Category B of the Employee Referral Program

Graduate School of Business

*Job Summary*

Under the Dean of the Graduate School of Business, the Marketing Director
assists the Dean in formulating and implementing an integrated marketing
plan for the AGSB, including the programs of its sub-units. He/She shall
monitor enrollment targets and evaluate performance to ensure that
departmental objectives are achieved and aligned with over-all mission of
the organization.

*Job Responsibilities*

*A. Marketing,Communications and Public Relations*

• In consultation with the AGSB Satellite Campus Directors and Program
Directors, develops and recommends a marketing strategy and plan to promote
the different MBA and Entrepreneurship programs.
• Spearheads institutional promotions, conceptualization and design of
localized marketing collaterals for all MBA sites/programs.
• Ensures that AGSB’s image and position to its target market are aptly and
consistently articulated across all forms of communications (print, AGSB
website and electronic media).
• Liaises with media and advertising agencies on various brand awareness
campaigns and provides editorial direction on content of press releases,
print ads and AGSB communications.
• Manages the over-all design and content of the AGSB website.
• Conducts market intelligence on competitors (e.g. strengths and
weaknesses, pricing strategy, competitive advantage, etc) and identifies
new business opportunities, specifically institutional partnerships for
in-house MBA.
• Works with the AGSB Satellite Campus Directors and Program Directors in
organizing activation/below-the-line marketing events to create awareness
on AGSB and increase student enrollment per location.
• Identifies funding sources and prepares sponsorship contracts for
marketing events and business development opportunities.
• Leverages on participation to industry forums, conferences and student
discussions to expand market reach and client database for both business
and entrepreneurship programs.
• Coordinates with the UCPRO and manages AGSB’s social media accounts (e.g.
Twitter, FB, etc).

*B. Budget and Finance *

• Prepares the annual marketing budget and monitors actual performance
versus projections.
• Develops short and long-term goals for AGSB’s marketing activities.
• Monitors student enrollment and submits to the Dean periodic reports.
• Provides justification to procurement requirements and ensures prompt
liquidation of cash advances for marketing events.

*C. People Management*

• Consults/coordinates with Assistant to the Dean and/or Director for
Administrative Services on regulations and policies pertaining to
recruitment of new hires and retention concerns of existing staff.
• Identifies future talent requirements and guides staff in proactively
sourcing and recruiting for talent pool.
• Prepares annual performance roadmap and discusses such with each staff.
• Secures commitment from and motivates team members by re-cascading vision
and mission of the AGSB.
• Counsels staff on performance of role and immediately corrects deviations
from target.
• Develops learning & development plans and interventions for staff.
• Discusses with the Dean performance of team members in relation to
succession planning.
• Determines the appropriate work schedule and monitors staff attendance.

*D. Others*

• Performs all other tasks as assigned by the Dean.


• Preferably with post-graduate degree in Marketing/Management/Business
Administration or related field
• Minimum of five (5) years working experience in marketing,
communications, advertising or public relations
• Work experience in both corporate and educational setting, an advantage
• With leadership, management, and people handling skills - highly skilled
in formulating, implementing and evaluating marketing strategies based on
over-all direction of the organization; able to think big picture,
including anticipating and planning for various management scenarios
• Excellent Project Management Skills – highly organized,able to define
clear goals, formulate and implement project plans, manage timelines and
evaluate outcomes
• Networking and Relationship Management skills – is able to establish,
develop and maintain productive partnership and relationship with both
internal and external stakeholders; able to negotiate and influence people
• Excellent communication skills (spoken and written); has writing ability
for press releases, marketing communications, collaterals and website

Interested applicants must submit the following:

I. Letter of intent addressed to HR Director duly endorsed by your
supervisor, indicating…

• why you want to apply for the position
• why you think you are qualified for the position
• what you can contribute to the office if you were hired in this position

II. Letter of Recommendation from your immediate supervisor (see attached

The above stated documents, along with your updated resume, must be
submitted on or before 18 April 2017 to:

Christine L. Velasco
HR Officer I
Workforce Planning and Capability Development
Office of Human Resource Management and Organization Development

*Workforce Planning & Capability Development*
*Office of Human Resource Management & Organization Development*
*4266001 loc. 4158*
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