[Blueboard] An Invitation to a Roundtable with Four Philippine CFOs

Joselito C. Olpoc jolpoc at ateneo.edu
Wed Oct 21 14:55:11 PHT 2015

The John Gokongwei School of Management, the FINEX Research and Development
Foundation, Inc. and the Loyola Schools Career and Placement Office invites
you to:

*The FINEX-Ateneo Learning Series - The CFO Roundtable*
*The Four Faces of a CFO*


October 26, 2015
Leong Hall
4:30 - 6:00 p.m.

Cocktails will follow at Leong Hall Roofdeck at 6:00 p.m.

*Keynote Speaker*

*Dr. Eliseo A. Aurellado, PhD*, Ateneo Graduate School of Business

*Reactors : *

*Mr. Jaime E. Ysmael,* SVO and CFO Ayala Land Inc. CFO of the Year

*Mr. Jerome R. Pascual III*, Finance Director and Countrol Controller,
Shell Philippines Exploration BV, 2014 CFO of the Year

*Jeffrey C. Lim,* EVP SM Prime Holdings, Inc., 2012 CFO of the Year


*Mr. Romeo B. Bachoco,* EVP and COO, Double Dragon Properties, Former CFO,
Golden Arches Development Corp, (McDonald's)

*Is the role of the Chief Financial Officer (CFO) evolving from bean
counter and custodian to change agent and strategist? With the growing
complexity of the workplace brought about by changing technology, markets
and events, things have become less predictable. The workforce has become
more diverse and empowered causing a change in leadership, management
orientations and practices. It is in the face of these challenges that the
CFO finds himself which forces him to re-think his role.  Using the
DeLoitte Model,  the roles of the Chief Financial Officer (CFO) are
continuously expanding, and that today, CFOs are expected to play four
diverse and challenging roles: Steward (preserving the assets of the
organization by minimizing risk and getting the books right), Operator
(running a tight finance operation that is efficient and effective),
Strategist (helping to shape overall strategy and direction), and Catalyst
(instilling a financial approach and mind set throughout the organization
to help other parts of the business perform better).*

*[image: Inline image 1]*

Joselito C. Olpoc
Quantitative Methods and Information Technology
John Gokongwei School of Management
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