[Blueboard] Invitation to "Face Work: The Strategizing of Gendered Bodies among Salesladies in a Philippine Department Store"

Department of Sociology and Anthropology [LS] socioanthro.soss at ateneo.edu
Mon Dec 15 13:24:42 PHT 2014


The Department of Sociology and Anthropology
invites everyone to the defense of the MA Anthropology thesis entitled

*"Face Work: The Strategizing of Gendered Bodies among Salesladies in a
Philippine Department Store"*

by Ms. Aileen del Rosario-Rondilla

on December 17, 2014
2:00 p.m., Leong Hall Room 306

Adviser:
Fernando N. Zialcita, Ph.D.

Panel Members:
Ricardo G. Abad, Ph.D.
Clemente B. Colayco, M.B.A.
Suzanna R. Roldan, M.A.

Abstract:
The research examines makeup practices or "face work" in terms of its
transformative impact on the lives of female retail sales personnel,
locally known as "salesladies". Because they often have limited education,
salesladies use makeup as part of a regimen to transform the gendered body
as viable capital to make a living in the retail industry and to
pursue their social and cultural mobility projects. This ethnographic
research draws on Sherry Ortner’s Practice Approach to demonstrate how
culture, interacting with agency, operates as a system of strategies for
economic security.

-- 
*DEPARTMENT OF SOCIOLOGY AND ANTHROPOLOGY*
1/F Ricardo and Dr. Rosita Leong Hall
School of Social Sciences, Loyola Schools
Ateneo de Manila University
Email: socioanthro.soss at ateneo.edu
Phone/Fax: 426-5990 or 426-6001 locals 5270/71
Website: www.dsa-ateneo.net | www.admu.edu.ph/ls/soss/socio-anthro
Facebook: https://www.facebook.com/ateneosocioanthro
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