[Blueboard] Business Ethics and Culture: Reflections of a German Scholar/ Practitioner in the Philippines

acas at admu.edu.ph acas at admu.edu.ph
Tue Sep 18 13:30:16 PHT 2012

The Ateneo Center for Asian Studies of the School of Social Sciences
in cooperation with the Department of Leadership and Strategy of John
Gokongwei School of Management cordially invites you to a lecture by
Dr. Christian Linder, ACAS fellow.

October 1 (Monday), 4:30 to 6:00 P.M.
SOM 210


Business ethics is often discussed as a sub-topic of economic
theories. This is historically correct since economics and moral
philosophy come from the same roots. However, modernity is
characterized by rationality and on this account modern economic
theories have divested themselves of moral ideas and now focus almost
exclusively on optimization functions as they describe reality in
terms of economic models. Obviously this is seen as an impoverishment
because people understand business as not only an activity for
optimization but also for fairness, responsibility and just

This paper builds on the basics for a new and different business
ethics comprehension. The so- called "integrative business ethics"
(Ulrich) aims to identify the moral principles which cannot be
reasonably denied. Such cognitivist approach develops its positions
from pure reasoning and therefore raises the claim for general
validity. In reference to German idealism (Kant) and the discourse
ethics (Habermas, Apel) it tries to identify the space of moral action
in management. Instead of focusing on economic principles Ulrich
addresses therewith the basic human conditions.

  From an abstract point of view Ulrich presented a plausible and
elaborated concept. However, the idea of "general validity" looses
persuasiveness when it comes to (1) concrete actions and (2) when the
discourse is led from different cultural backgrounds – such as the
Philippines. The second aspect needs a detailed analysisl. A research
model which helps to identify management behavior is presented. Based
on this model questions about the impact of culture on management can
be discussed. The intention is to reflect on the fitness of
integrative business ethics to international business contexts and
globalization tendencies today.

The Speaker:

Christian Linder obtained his M.A. in Entrepreneurship from the
University of Hamburg in 2006 and his Ph.D. from the Munich School of
Philosophy, Institute for Social and Development Studies. Since 2008
to the present, he has been a research fellow at Fraunhofer-Institut
fur Arbeitswirtschaft und Organisation in Stuttgart. Among his tasks
here are teaching, managing projects, and doing research on innovation
and labor.  His peer-reviewed publications cover interesting  topics
such as the strategic meaning of ingredient bands; Shimano’s way to
leadership; business corruption and moral misconduct; IT sourcing
between Germany and India (please see attached CV for publication
data). As fellow of ACAS, his goal is to gather empirical data on how
German values of management and leadership are understood and received
in German companies in the Philippines.

Lydia N. Yu-Jose, Ph.D.
Executive Director

Ateneo Center for Asian Studies
2/F Ricardo & Dr. Rosita Leong Hall,
Loyola Heights, Quezon City, 1108
Tel: (632) 426-6001 loc. 5285/5286; (632) 926-4202
Office hours: Monday to Friday, 1:00-5:00 pm
Email: acas at admu.edu.ph
URL: http://ateneo.edu/offices/acas/

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