[Blueboard] AGSB Business Management and Research Conference on Dec. 4-5

Renan M. Sulit rsulit at aps.ateneo.edu
Thu Nov 29 12:40:57 PHT 2012


The Ateneo de Manila University Graduate School of Business (AGSB)  
will hold its 2012 Business Management and Research Conference on the  
theme The Nature of Business: Green Innovations and Competitive  
Advantage on 4-5 December  2012 at the Ateneo Professional Schools in  
Rockwell, Makati, Philippines.

The theme of this year’s Conference focuses on how today’s business  
organizations are meeting the challenge of “going green” and how green  
innovations are being transformed into opportunities for enhancing  
competitive advantage. The Conference provides a platform for business  
leaders, development practitioners and researchers to discuss  
opportunities and challenges for business in addressing the green  
agenda and a deeper understanding of the issues involved in green  
innovations.

The Conference will feature a forum of business leaders and paper  
presentations by AGSB faculty and other researchers.

    • In the business leaders forum, senior management of selected  
companies and business organizations, will exchange views on the role  
of business in sustainable development, drivers and barriers of green  
innovation, green consumer behavior, green marketing and branding, and  
the implications of “green” to business education and research.
    • For the conference paper presentations, topics include low  
carbon tourism, the greening of the project management cycle in the  
construction industry, measuring green core competencies in  
electronics, the disposal of bio-hazardous hospital waste, green  
purchasing behavior in the Philippines, and SME perceptions of  
sustainable development, among others.

For more details, visit the conference website at  
http://gsb.ateneo.edu/conference.

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