[Blueboard] AGSB Business Management and Research Conference on Dec. 4-5

Renan M. Sulit rsulit at gsb.ateneo.edu
Wed Nov 28 20:49:40 PHT 2012

To the Ateneo Community,


The Ateneo de Manila University Graduate School of Business (AGSB) will hold
its 2012 Business Management and Research Conference on the theme The Nature
of Business: Green Innovations and Competitive Advantage on 4-5 December
2012 at the Ateneo Professional Schools in Rockwell, Makati, Philippines.  


The theme of this year's Conference focuses on how today's business
organizations are meeting the challenge of "going green" and how green
innovations are being transformed into opportunities for enhancing
competitive advantage. The Conference provides a platform for business
leaders, development practitioners and researchers to discuss opportunities
and challenges for business in addressing the green agenda and a deeper
understanding of the issues involved in green innovations. 


The Conference will feature a forum of business leaders and paper
presentations by AGSB faculty and other researchers. 


.      In the business leaders forum, senior management of selected
companies and business organizations, will exchange views on the role of
business in sustainable development, drivers and barriers of green
innovation, green consumer behavior, green marketing and branding, and the
implications of "green" to business education and research. 

.      For the conference paper presentations, topics include low carbon
tourism, the greening of the project management cycle in the construction
industry, measuring green core competencies in electronics, the disposal of
bio-hazardous hospital waste, green purchasing behavior in the Philippines,
and SME perceptions of sustainable development, among others.


For details, visit the conference website at





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