[Blueboard] The Seventh Business Leadership Forum

agalvez at ateneo.edu agalvez at ateneo.edu
Fri Sep 15 14:38:13 PHT 2006

The Seventh Business Leadership Forum
"Changing the Rules of the Game"
Wednesday, 4 October 2006  8:00 am to 5:00 pm
Grand Ballroom, Hotel Intercontinental, Makati City
Organized by the John Gokongwei School of Management of the
Ateneo de Manila University

It's a crowded marketplace out there.
Are you prepared to take your business to the head of the pack?

Competition is much more intense as markets are saturated and customers
grow more demanding.  How do you stand above the crowd and get noticed? 
Learn how leading contenders in some of the most intensely competitive
fields are surging ahead of the pack in "Changing the Rules of the Game",
the 7th session of the Business Leadership Forum.  The old ways of doing
things aren't good enough in today's rapidly changing world. Top guns of
the most innovative organizations share their maverick strategies and
out-of-the-box ideas for getting ahead.  After all, it isn't enough to
get into the game--- you have to equip yourself to win it!

"Transforming the Landscape of Retail Banking"
Aurelio R. Montinola, III
President and CEO, Bank of the Philippine Islands

"Coke-busters: The C2 Success Story"
Bienvenido S. Bautista
Executive Vice President and Managing Director, URC Branded Consumer Foods
Group (Phils.) & URC International Indonesia

"How Moto Got Back its Mojo"
Patrick D. Aronson
Country Manager, Motorola Philippines

"Creating a Haven in the Metropolis: Greenbelt 3's Winning Strategy"
Jaime I. Ayala
President and CEO, Ayala Land, Inc.

"An Ad to Remember: Squeezing the Most Out of Your Advertising Peso"
David B. Guerrero
Chairman and Chief Creative Officer, BBDO Guerrero Ortega

"The Brand Matters More than the New"
Dr. Joerg Breuer
President, BMW Philippines

To reserve seats or for more information:
Call (02) 8496911
Fax (02) 8496966

Seminar Fee
Early Bird Rate: Php 3,600
(until September 20, 2006 only)
Regular Rate: Php 4,500
Group Rate: for every group of 5 participants, the fifth one gets in for

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