[Blueboard] Smart Communications and the Ateneo Art Gallery launch "Art Smart" Program

Clarissa Chikiamco cchikiamco at ateneo.edu
Fri Jul 28 08:59:43 PHT 2006


Smart Communications and the Ateneo Art Gallery launch "Art Smart," an
innovative service for the 2006 Ateneo Art Awards, bringing modern and
contemporary Philippine art to a wider audience.

During the exhibit run of "Outbound: The 2006 Ateneo Art Awards" at the
North Court, Power Plant Mall from 1 - 7 August 2006, Smart subscribers
may vote for the participating artist of their choice. The winner of the
Art Smart Texter's Choice Award will be announced during the Awards
Ceremony at Rockwell Tent, 8 August, 6:30 pm.

When a subscriber votes for an artist for the first time, he/she will get
an MMS image of the artist's artwork on exhibit with accompanying text
elaborating on the finer points of the work for added appreciation. The
first vote will give the artist five (5) points and each succeeding SMS
vote will earn the artist one (1) point. Subscribers may vote for more
than one artist and vote as many times as he/she wishes.

A subscriber will be charged P15 when voting for a particular artist for
the first time and P2.50 for each succeeding SMS vote. The artist
receiving the vote will receive a royalty for every successful MMS

To vote for a particular artist, subscribers must key in ART <number
corresponding to the artist in the exhibition> and send to 299.

Participating artists are Maya Muñoz, Rodel Tapaya, Mideo Cruz, Jevijoe
Vitug, Anton del Castillo, Marina Cruz, Wawi Navarroza and Jay Ticar.
Art Smart MMS downloads of the artists' works will also be available
during the exhibition run at the Ateneo Art Gallery from 16 August - 21
September 2006.

The 2006 Ateneo Art Awards is presented by the Ateneo Art Gallery, Smart
Infinity, Rockwell Land, Power Plant Mall, Metro Society and Y Style with
the support of the Australian Embassy - Manila. For further inquiries on
the Ateneo Art Awards and Art Smart, please contact Clarissa Chikiamco,
2006 Ateneo Art Awards Project Coordinator, at 426-6488 or at
cchikiamco at ateneo.edu.

Clarissa Chikiamco
Project Coordinator
Ateneo Art Gallery
Ateneo de Manila University
Loyola Heights, Quezon City 1108
Tel (+632) 426-6001 ext. 4160
DL  (+632) 426-6488
Fax (+632) 426-6488

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